Put intelligence at the core of every next move.

PwC invites you to Workday Rising 2026 to see how we can help put intelligence at the core of your business. 

Based on the priorities we're hearing from hospitality, retail and transportation leaders like you, we've curated a series of experiences designed to connect you with the right people, showcase practical approaches to AI and business transformation, and provide ideas you can put into action immediately.

Your Experience at Workday Rising - October 12 | 12:00pm-3:00pm

Future of Finance in Retail, Hospitality and Transportation Summit
Join PwC and Workday for an engaging afternoon of networking, executive insights, customer success stories, and interactive breakout sessions exploring how AI, predictive analytics, modern finance platforms, and innovative technologies are transforming the finance function and driving measurable business outcomes.

12:00–12:30 PM | Networking Lunch

12:30–1:30 PM | Keynote
Speakers: Brian Cohen, Sr. Director, Financials Product Management, Workday | Bob Woods, Partner, Finance Transformation PwC

Discussion topics:

• Cutting through the AI landscape—including Copilot, Claude, ChatGPT, Gemini, Workday Illuminate/Sana, and embedded AI—and what each means for the finance function
• How AI agents are reshaping the role of the CFO and finance organization
• Where organizations are realizing measurable value today and what it takes to move beyond pilots
• Practical use cases across financial close, planning, operational KPIs, forecasting, and business performance management
• How Workday is innovating across the finance platform to move from insight to action with AI embedded in the flow of work
• Why a unified finance and workforce data foundation is essential for trusted, context-aware AI and connected decision-making
• Building a more intelligent finance organization by aligning strategy, technology, operations, data, and governance

1:30–2:00 PM | Customer Success Panel
Panelists: Haven Pope, CAO, Mohegan | Mike Hill, IT Application Development Engineering Manager III, Whole Foods Market / Amazon

Moderator: Kelly Pedersen, Global Retail Leader, PwC

Discussion topics:

• Cross-industry customer stories highlighting finance transformation and business outcomes
• Leading a financial transformation
• Key considerations when evaluating and implementing a modern financial platform
• Lessons learned and best practices from recent transformations

2:00–3:00 PM | Breakout Sessions

• AI & Innovation
• The Future of FP&A
• Funding Your Transformation
• Extending Workday with ISVs

Celebrate at The Bash at Voltaire
Tuesday, October 13 | 7–10 PM at Voltaire
Join PwC at Voltaire Lounge inside The Venetian Resort Las Vegas for an evening of handcrafted cocktails and exceptional cuisine. Reconnect with familiar faces, build new relationships, and exchange ideas with peers from across industries in a relaxed setting designed for conversation. With live entertainment, aerial performances, and an unforgettable atmosphere, this is a party you won't want to miss!

Let's connect at COTE Las Vegas in the PwC Lounge
Open 8 AM–5 PM on Tuesday, October 13
Open 8 AM–5 PM on Wednesday, October 14
This year, COTE at The Venetian becomes PwC’s executive lounge and hospitality hub at Rising—a space to connect, recharge, and discuss your most important business challenges. Meet with PwC specialists and join curated industry-, solution-, and role-specific sessions throughout the day.

A Workday Rising conference badge is not required to attend meetings and events at the PwC Lounge.

Conference sessions and the PwC booth
Want to know where else can you find PwC at Workday Rising? Click here for more information on PwC hosted conference sessions and where to find the PwC booth on the exhibit floor.

PwC at Rising 2025